Yung Lean for Noisey (much more photos are downstairs)
And more about it (intro)
'Don’t be so sad bro, the world moved foreword'
I met rapper Yung Lean and the rest of the Sad Boys crew at Milan’s Y-3 store the day after their live show at Plastic - one of 25 (!) concerts on their ‘White Marble Tour’. All dressed strictly in black or white garments were inspecting with sparkling eyes latest Yohji Yamamoto’s avant-garde creations. One of the guys got himself a pair of (black) swat pants and went out of the store the biggest smile you could imagine. Despite the name other Sad Boys seemed pretty happy for him too. Damn, at their age I even didn’t know what fashion was and emotions like this were maybe caused by passing driving license test on the 6th attempt.
At this point I realized that I’m 12 years older then Yung Lean. It’s a lot, but strangely the generation gap was hardly perceptible (well… at least for me). Not so much? So try imagining how world looked like over a decade ago. Yes, there were no 4G smartphones (just Motorolas), web was still 1.0, youtube didn’t existed, nor did hypebeast, ‘mass’ and ‘indie’ would have been never put in the same phrase… ah and word ‘bitch’ was offensive too. In 2004 rappers like Lil B, Keef Chief or Prada Mane would probably considered the wackest wannabes possible. Now they are on repeat on many Yung iPods.
Lot of old-school heads would say that Sad Boys’ rap is just bad but it’s not the point. World is a different place, conditions, rules, standards, requirements, aesthetic canons … they have all changed (not for better, nor for worse) Technological and, what it also brings, sociological progress has never been faster than in the last 10 years and we will never be able to get what the kids are up to these days. And I mean the real cool kids as we used to know them, not the new ‘mass indie’ ones that you see hashtagging bulishit on instagram. Young Lean and his crew is pure, neither their music nor image have been studied or planned before by somebody else, they believe in what they do, and do it for fun in the first place. At least this was my impression.
Much respect Sad Boys, you are the 2014.
And big up for Shallowww for the link